|Customer: A leading Texas-based telecommunications services provider||Profile: A leading provider of telecommunications services, focused on providing highly secure fiber-based data and voice services to enterprise and carrier customers|
Services: Microsoft Dynamics CRM 2016 On-premises Support Services
|Size: 201-500 employees|
|Region: Texas, USA|
Being a provider of highly secure fiber-based data and voice services to enterprise and carrier customers (B2C), the client had to deal with a great deal of financial transactions every day. The provider implemented a finance system (Omnia Billing System) to handle day-to-day finances through a third party which turned to be very complicated and time-consuming.
In order to manage the Omnia Billing System, the client decided to implement Microsoft Dynamics CRM on-premises internally as a comprehensive data management tool, because it is highly adaptable and productive, as well as extremely easy to use, to enable their sales team to quickly and efficiently access – and act on – crucial data and improve everyday tasks. They also customized several features in the application based on their requirement, altering the basic functionalities of Dynamics CRM.
Soon after the implementation, the client started facing issues in managing their large, and complex business data models. They realized that the system had unrealized gains that they were potentially missing out on because the application needed ongoing support. this prompted them to search for a reliable Microsoft partner with good experience in providing Dynamics CRM support and enhancement services to understand and resolve post-implementation pain areas within their system.
After analyzing and understanding the CRM system, the Synoptek Dynamics SMEs recommended migrating, propagating, and populating their complex business data to Dynamics CRM. Synoptek also identified that the client did not have proper presales, and customer handling capabilities and hence proposed a presales solution model as well.
The client also wanted to get real-time reports using data from both Dynamics CRM and Omnia billing system.
Solution and Approach
Synoptek’s support approach is designed to manage the client’s large and complex data models, and daily financial transactions. It is also designed to optimize their sales process, and in turn automate and enhance their business processes.
The support process involved the following tasks:
1. Data Migration:
Provide data migration services to successfully import data from client’s legacy systems to their existing Microsoft Dynamics CRM 2016. Synoptek imported over five hundred thousand records of data from Excel spreadsheets.
Performed ETL-style data migration on key business data entities including account, contact, lead, service location, and opportunities.
2. Sales Customization Services:
Synoptek customized the following entities for the telecommunications provider, to redesign the client’s entire sales process –
3. Dashboards and Reports:
Synoptek designed and built more than 40 key sales and service dashboards, and reports for all levels of business management.
Since they are real-time dashboards, data is constantly updated. The following types of reports were generated with dashboards:
Synoptek also worked on establishing coordination between Dynamics CRM and Power BI reporting capabilities.
Synoptek’s CRM experts succeeded in successfully carrying out data migration for the telecommunications provider, which simplified their manual tasks, and completely automated their business process.
Row-level security within sales department hierarchy, and sales process optimization improved adoption and data validation.
Synoptek created interactive and intuitive dashboard/reports with Power BI, allowing users to slice and dice data with various business dimensions. In addition, the business users/executives were equipped with monitoring sales performance and region/market wise revenue details that led to effective decision-making.
Synoptek’s CRM experts also worked on aligning the environment between Synoptek and the third-party, as they both were working on a single CRM system, thereby increasing productivity and accountability.Download Pdf