Magento Support and Enhancement Services Helps Digital Media Company Revolutionize its E-commerce Website Portfolio

Customer: ALM Media Properties, LLCProfile: ALM is a B2B integrated digital media company that delivers premium content to professionals in the legal, real estate, consulting, insurance, and investment advisory industries.

Services: Magento e-commerce

Size: 501-1,000 employees
Region: New York, USA
Industry: Media and Marketing

Business Need

ALM is an information and intelligence firm that provides customers with critical news, data, analysis, marking solutions and events that empower them to grow, compete, and win. They manage various e-commerce websites that offer the best selection of regional magazines, newspapers, and journals.

ALM was in need of responsive developers and dedicated professionals to provide support and maintenance for continuous improvement of their mission critical Magento websites. Furthermore, due to low-security features, hacking and security threats affected the functionality of the websites. They wanted to enhance the overall performance of their entire e-cluster by applying adequate security measures, as well as reshape the e-commerce functionality to make the most of the solution.

ALM was in search of a Magento support and enhancement services provider who could provide a dedicated team of certified Magento specialists to monitor their e-commerce websites around the-clock, secure them by regularly installing security patches, and ensure their websites worked smoothly without any downtime.

Solution and Approach

To help ALM effectively manage, secure, and enhance its eCommerce website portfolio, Synoptek (formerly Indusa) provided dedicated Magento support and enhancement services.

Ongoing support and maintenance services:

  • Source code analysis:

    Synoptek provides both automated and manual source code analysis to ensure that the code is checked for errors (such as CRSF or SQL injection) before it enters a production environment, minimizing the risk of both downtime and possible exposure to potential compromise.

  • Performance optimization:

    This service helps ALM in speeding up their Magento website. It includes optimization of the database, cache, web server, and content. This ensures higher page loading speed of the website and error free functions to improve the website’s performance.

  • Vulnerability scanning:

    This is a regular scanning service using best-of-breed tools to identify and isolate possible security vulnerabilities.

  • Security patching:

    To protect the e-commerce website from possible hacker attacks and make it much more secure, new patches are regularly installed.

  • Bug fixing: This includes –
    • Tracking: Tracing the location of the bugs; analyzing its technicalities and nature;
    • Debugging: Implementing high-end tools and methods to remove errors;
    • Revamping: Repairing the website with fresh code after removing the bugs

Enhancement services:

  • Implementing advanced search feature:

    Synoptek developed a robust search interface with extensive search capabilities like faceting and intuitive filtering, enabling users to quickly perform searches. The website was integrated with Apache SOLR search server, which offers lightning-fast response time to search requests – its text analyzing capabilities such as automatic term stemming, spell-correction, synonym search, and multi-lingual analysis enable users to enter free text search and quickly retrieve items of their interest.

  • Integrating payment gateway on the website:

    To allow users to easily transfer funds in a secure manner over the internet, the website was integrated with PayPal. This has provided ALM a trusted, reliable source to process payments. Users can make online transactions by paying with a wide variety of credit and debit cards, while also having the option to pay with their PayPal balance.

Business Results

Synoptek’s Magento support and enhancement services ensures that all facets of ALM’s online presence are taken care of, in order to gain maximum benefit from its website portfolio.

With a team of Magento experts handling routine maintenance tasks of ALM’s entire e-commerce website portfolio, their staff is free from solving technical challenges. This has considerably reduced ALM’s need for additional in-house resources and helped them save on labor costs.

The experts track all Magento related critical and recommended updates, including those throughout the official Magento store and on all relevant 3rd-party software and extensions. When an update is released, or a new threat occurs, Synoptek is alerted immediately, and takes the necessary steps to make sure these updates and security patches are updated quickly and safely.

Integrating Apache SOLR search server with ALM’s website, has provided users with a high-performance search functionality. They can work smoothly with the navigation and filters, and easily identify an item based on specifications.

Overall, Synoptek’s proactive approach to website support and enhancement has helped ALM identify issues and solve them before they impact and cause disruption. This has considerably reduced website downtimes and resolution timescales.


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