|Customer: A research and advisory firm in sales, marketing, and product development areas.||Profile: A research and advisory firm in sales, marketing, and product development areas, having several members including large, mid-size, and SME customers.|
Services: Business Application Development
|Region: Wilton, Connecticut|
|Industry: Research and Advisory|
The research and advisory firm has to collect, process and offer benchmarking analysis covering different domains and functions across organizations. With large amount of data at their disposal, it was becoming difficult for them to manually analyze data and represent it to their members/subscribers across the globe. The process was not only time consuming but also prone to errors.
To accelerate their benchmarking analysis process and allow its members/subscribers across geographies to compare any set of data as and when needed, the client was looking to implement a SaaS application that could automate the complete benchmarking analysis process. The client reached out to Synoptek to implement an automated SaaS-based platform and help streamline the data management and benchmarking analysis process.
Solution and Approach
To meet the client’s requirement, Synoptek began the engagement by understanding existing pain points, carefully evaluating its data storage and analysis processes, and then making an assessment of the challenges.
As the client routinely collected vast amount of performance and operational data, both strategic and tactical, from their members through surveys, Synoptek built a data warehouse to streamline data storage first. The data warehouse imports all data from the client’s survey system and from membership records and other systems.
Synoptek then developed a SaaS-based benchmark analysis platform called ‘Command Center’ to generate dynamic analysis and insights using the data in the warehouse.
With Synoptek’s benchmarking analysis platform, the research and advisory firm has been able to: