|Customer: Fantasy World Toys||Profile: Fantasy World Toys is a retail chain of children’s toy stores and the retail division of Safari House General Trading Co. (SHGT)|
Services: Magento e-commerce
|Size: 201-500 employees|
Fantasy World is an upscale retailer of children’s toys specializing in imports from the United States, Europe, and East Asia. They have multiple stores across Kuwait as well as several warehouses and distribution centers. They also manage a corporate website designed to showcase their broad range of internationally reputed toy brands and products.
With in-store selling, enhancing the brand’s awareness and increasing their reachability was limited. To better market their toy products and enable customers to buy online, Fantasy wanted to develop an e-commerce store. They wanted to provide an intuitive, easy, and comprehensive online shopping experience to their customers through features like secure shopping cart, order tracking, and billing and shipping integration, with hassle free content management at the backend.
In addition to the above, Fantasy had two major requirements. They wanted to integrate the ecommerce website with their existing Microsoft Dynamics AX system. The idea was to monitor and maintain one system instead of multiple systems to manage inventory updates, products, and customer information. The other major requirement was to develop a customized web portal that was responsive and followed the same theme of their existing corporate website.
Synoptek (formerly Indusa) helped Fantasy reimplement their Dynamics AX solution, which in-turn helped them enhance their business processes and
increase sales and have been working closely with them on various digital strategies since.
Fantasy approached Synoptek with their e-commerce website requirements. Analyzing their specific needs and evaluating various e-commerce technologies that best fit them, Synoptek came up with the suggestion of building the e-commerce store using Magento 2.1 (Community Edition).
Fantasy engaged Synoptek as their preferred technology partner to execute the e-commerce project.
Solution and Approach
Synoptek developed a fully-featured and engaging Magento based B2C e-commerce store for Fantasy, which provides an improved shopping experience to their customers.
The e-commerce website has customized forms, filters, and modules built based on the requirements of Fantasy. It follows the same theme of their existing corporate website. A responsive website was built for an enhanced user experience to customers who wanted to access it via mobile phones and tablets.
Fantasy’s move to develop a responsive, e-commerce website enabled them to offer their customers a rich and engaging experience across all devices.
The sleek user interface of the e-commerce website ensures that users are offered with a seamless and smart experience from start to finish.
The use of fluid responsiveness and SVG ensures that the website offers a hassle free experience to users. Images, icons, and banners are developed to be stretched and compressed without losing the quality and they don’t look blur on devices with high pixel density. The website is relevant for any type of device and browser.
Customers have the flexibility to select individual products or a package that is pre-defined; they now have all of their favorite branded toy products at their disposal.
With search by product and type, price, date, and chronological sorting, an intuitive shopping cart, an easy checkout process, and an order ID based order tracking, the e-commerce website offers a smooth and seamless shopping experience to Fantasy’s customers.
With the gift finder functionality, the e-commerce website offers customers the luxury of filtering. This helps them narrow down choices based on their preferences.
The e-commerce website offers an easy to use back end content management system that allows Fantasy staff to efficiently manage it.
Magento – Dynamics AX integration:
Fantasy’s decision to invest in online business has proved to be a major contributor to the brand’s popularity. By improving and optimizing the online shopping experience with the implementation of an efficient and scalable technology solution, Magento, Fantasy is paving the way for multi-channel growth.Download Pdf