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Home / Case Studies / Web Application Management Services Help an Integrated Media Company Enhance Its Online Presence
Services: Application Management
ALM is an information and intelligence company that provides customers with critical news, data, analysis, marketing solutions, and events to manage businesses successfully. Through its various websites, ALM offers legal professionals with practice information, classified advertising, and legal education.
ALM required web development, enhancement, support, and maintenance services for its mission-critical websites, which would help synchronize business operations, reduce complexity, improve performance, and ultimately sail smoothly through challenging and constantly evolving technological changes.
Their requirements included:
a) Development of a lead prospecting tool with advanced filtering and analytical capabilities to easily find prospects
b) Website maintenance services, along with implementation of new modules and fast search capabilities
c) Development of a market directory application (a digital resource to allow ALM search through the industry’s most comprehensive product and service guide)
Solution and Approach
To help ALM effectively manage and enhance its website portfolio and support individual business needs, Synoptek (formerly Indusa) provided web development, enhancement, support, and maintenance services.
An intuitive and comprehensive online sales prospecting and plan analysis tool was developed that enables agents to find qualified leads, and identify opportunities.
The tool consists of:
The application was integrated with Apache SOLR search server for fast searching.
A custom module was developed to track member’s daily activity and manage member’s subscription.
Another custom module manages information including daily updates, analysis, and commentary on the most significant insurance coverage law decisions from courts across the country.
A market directory application was developed, for users to create contacts, renew listings, manage their listing plans (that include normal listings and paid listings), create free listing and enhanced listing based on their requirements, handle CMS pages, payment and activity analysis, and perform advanced search (term wise or category wise or location wise).
Synoptek’s end-to-end application management services – web development, enhancement, support, and maintenance, ensures that all facets of ALM’s online presence are taken care of, in order to gain maximum benefit from its website portfolio.
ALM experiences the following benefits:
a) Development of a lead prospecting tool
b) Website maintenance services with implementation of new modules and fast search functionality
c) Development of a market directory application
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