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Home / IT Blogs / AWS – What’s Driving its Growth and Why Should You Care?
February 1, 2019 - by Synoptek
By Tim Britt, CEO of Synoptek
The other day, I shared with my college-age son and daughter that there are five technology-titan conferences where big ideas are being realized — and it’s important they attend at least one of these conferences to inform their future employment and career choices.
As a business owner, it’s equally critical for me to attend these conferences and educate myself and my team on the big visionaries leading the IT industry.
Every year, during the last week in November, companies from all over converge to take advantage of one of the final working weeks of the year between Thanksgiving and the December holidays for the Amazon Web Services (AWS) re:Invent show.
Attendance continues to grow, too. This year, almost 50,000 people traveled to Las Vegas to hear from AWS CEO Andy Jassy and key strategic leaders about the advancements AWS is making to its cloud platform and insights into how to get the most value from using those capabilities.
Why should we care? For starters, AWS’s business grew an astounding 46% this year from $18 to $27 billion. Amazon’s biggest competitor to date is Azure — and although Azure offers comparable service — Amazon has a major lead in this space due to its early-start advantage. Launched in 2006, roughly four years before Microsoft’s Azure, AWS has secured a place as the dominant cloud infrastructure-as-a-service (IaaS) provider. Let’s look at what’s driving this growth and what we need to keep in mind.
We can expect to continue seeing AWS squeeze the cost out of the cloud – redesigning underlying architectural and systems software components such as:
Ultimately, Amazon’s AWS’s Re:Invent reminds us how cloud computing will change the world. Every business executive should be paying attention because businesses worldwide will be affected. If your company is not taking steps to leverage the cloud, then you’re not leveraging your business to its full potential and are, ultimately, falling behind. The cloud is enabling new visions that are changing companies, industries and fundamentally the human experience.
About the Author
Tim Britt is founder and CEO of Synoptek, a Global Systems Integrator (SI) and Managed IT Services Provider (MSP) offering Comprehensive IT Management and Consultancy Services to organizations worldwide. An entrepreneur at heart — Tim leverages technology to squash the status quo and create solutions for his clients — a mission he’s been on for more than 20 years.
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