Case Study: Managed Services

Suite of Professional Services Assist an HCP Advertising Firm to Improve the Quality of Data Analysis and Decisions

Customer: An industry-leading Healthcare Professionals (HCP) Digital Engagement Solutions provider Profile: The advertising firm’s data and solutions enable the most accurate identification, targeting, and measurement of HCP advertising campaigns
Industry: Advertising Services
Services: Professional IT Services

The advertising firm relied on a legacy healthcare data management system to fuel HCP targeting and insights. This made syncing data from different apps and sources difficult, leading to several user experience and data quality issues.

Learn how Synoptek’s suite of Professional IT Services helped the advertising firm cater to its customers’ needs and deliver data to fuel its omnichannel HCP marketing programs, thereby:

  • Increasing revenue by 1700%
  • Improving workforce productivity by 50%
  • Reducing error percentage from 60% to 1%

“The team has been stalwart in helping us design the Kubernetes architecture, whole back-end data engineering architecture, and continued to contribute to what we needed to support our self-service audience analysis platform. Thank you for a great year. Incredible to see the team adapting to MediaOS development cycles and integrating into the POD structure. Looking forward to 2024.”.
– Head of Technology, Digital Media Solutions

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