The regional park system was juggling a patchwork of on-premises, off-the-shelf software applications. Each system operated in isolation, creating missing key data elements and leaving decision-makers without the insights needed to drive strategic, informed actions.
Synoptek conducted a thorough technology assessment to determine business needs, enable future-state customer journey mapping to gain deep insights into the needs of staff and park guests, and provide tailored tech and business recommendations aligned with immediate and long-term goals.
Synoptek’s suite of customer experience services enabled the regional park district to:
- Have a modernized, integrated digital experience across its platforms.
- Better address staff requirements and enhance customer engagement.
- Identify operational efficiency and enable a foundation for continuous innovation.
Customer: A regional park district
Profile: The county preserves and protects natural resources and provides outdoor recreation and education to enhance the quality of life for present and future generations.
Industry: Government Administration
Services: Customer Experience