Metamarkets, a leading marketing analytics company, needed a highly reliable cloud infrastructure to ensure seamless service for its clients. Relying solely on AWS, they faced a major outage that disrupted operations and breached its service-level agreements (SLAs). To prevent future disruptions and maintain speed, flexibility, and scalability, Metamarkets sought a cloud solution that would enhance resilience.
The company partnered with Synoptek to implement the Managed Performance Hub, a solution that seamlessly connects multiple cloud providers. Synoptek leveraged Equinix’s high-bandwidth data centers and advanced network management to deploy a resilient multi-cloud advancement solution.
With no hardware purchases needed, cloud advancement services helped Metamarkets achieve cloud redundancy while:
- Enhancing reliability with seamless failover between AWS and Google Cloud
- Improving network performance through high-bandwidth connectivity and optimized data locations
- Rapidly deploying multi-cloud infrastructure in just two days
- Eliminating expensive network expenses and hardware investments
- Better monitoring with advanced tools for evaluating and managing a hybrid cloud setup
Customer: Metamarkets
Profile: A leading provider of interactive analytics for programmatic marketing. Customers such as Twitter, AOL, and Rubicon Project use the Metamarkets platform to drive their business performance
Industry: Marketing and Advertising
Services: Cloud Advancement
