You’ve invested in cutting-edge technology and crafted robust marketing strategies, but something’s still missing—your customers aren’t as engaged as you’d hoped. You’re not alone. Many mid-market leaders face the same struggle: fragmented data, disconnected digital experiences, and a feeling that their tech stack isn’t delivering on its promise.

It’s not just about having the right tools; it’s about using them to craft seamless, data-driven experiences that drive loyalty and revenue. Companies that prioritize Customer Experience (CX) outperform competitors by 80% (Forrester), proving that effective customer engagement directly impacts business success. As 85% of customer interactions are expected to happen without human intervention this year, it’s time to rethink how you’re leveraging CX.

This fast-paced webinar will walk you through 11 industry-shaping CX trends and how to act on them using your existing tech stack without a full overhaul.

Why Attend:

Join us to explore how CX-centric strategies and technologies (including your Marketing Tech Stack) can drive revenue, increase customer loyalty, and improve customer retention. Our experts will share actionable tactics to help you leverage your current tech stack for better customer outcomes.

Agenda:

• The 11 Most Impactful Trends Redefining Digital CX In 2025
• What is Digital Experience Optimization, and How to Scale it
• How to Overcome the “Digital Death Loop”
• The Opportunity Cost of Ignoring CX
• Methodologies for a Successful CX Framework to Accelerate Revenue and Retention
• Proven Strategies to Drive High Martech ROI with Customer Satisfaction
• Real-world Examples of Integrating CX Into Tech Decisions for Growth
• Q&A with our Experts

Who should attend: Marketers, CX leaders, Product Owners, Customer Success Leaders, Operations Managers, Service Innovators

Speakers

Mark Emery

Digital Customer Experience Practice Lead

Brett Sharp

Senior Director, Digital Customer Experience

Will Payman

Senior Director, Strategic Customer Experience