Synoptek Acquires Macquarium to Elevate its Digital Customer Experience Capabilities

Industry Leader in Global IT Transformation Increases its Customer-Centric Focus


Original Release posted on Business Wire Here

IRVINE, California | ATLANTA – May 12, 2022 – Synoptek, a leading global business and technology consulting firm, acquires distinguished customer experience agency, Macquarium. Synoptek’s unparalleled track record of transforming IT to achieve optimal business results, paired with Macquarium’s long-standing reputation for delivering industry-leading customer engagement, conversion, and retention strategies, will create unmatched turnkey solutions for customers.

Since its inception in 1991, Macquarium has provided preeminent business consulting and development services on an international scale to the likes of Southern Company, Norfolk Southern, Snap-on-Tools, Home Depot, MGM, Equifax, UPS, Wells Fargo, and more. The company has received numerous accolades, including several Webby Awards, a Smithsonian Award for innovation, and a distinction as one of ‘Atlanta’s Best and Brightest Companies to Work For’.

“With a keen focus on meeting the needs of our valued clients at the heart of everything we do at Synoptek, this acquisition is an exciting step forward for our organization,” said Tim Britt, chief executive officer of Synoptek. “This marriage of two industry-leading brands with a shared vision and commitment to delivering an unprecedented standard of excellence will allow our organization to reach new heights on behalf of every customer we serve.”

“With the increased prevalence of distributed workforces, the market for fully integrated solutions couldn’t be more valued than now,” added founder and Chairman of Macquarium, Marc F. Adler. “Joining forces with an industry powerhouse like Synoptek increases the scale and scope of our capabilities. Synoptek’s impressive global team of around 1,000 industry experts will serve as an invaluable resource to uphold our mission of delivering superior customer experiences.”

The synergy between the companies provides a vertically-aligned offering covering research, strategy, design, development, implementation, support, and analytics – all with an approach and perspective of the customer or employee experience.

Macquarium’s brand will continue under the Synoptek portfolio. 

About Synoptek

Synoptek is a global business and technology consulting and advisory firm that helps companies envision, transform and evolve. As a global systems integrator and managed technology services provider, Synoptek partners with organizations worldwide to help them navigate the ever-changing technology landscape and build solid foundations for their business. With its comprehensive offerings, global workforce and strategic technology partnerships, Synoptek helps organizations grow their business while optimizing and protecting their ecosystem. With growth, ownership, inclusivity and philanthropy embedded in its DNA, Synoptek is committed to delivering improved business results and unmatched service to all its stakeholders. Discover more at, or connect with Synoptek on Facebook, Twitter and LinkedIn.

About Macquarium

Macquarium is a digital customer experience agency specializing in engagement, conversion, and retention. For over 30 years, Macquarium has worked with iconic brands to improve their customer and employee experiences to drive satisfaction and business growth. Learn more at

Media Contact

Alexandra Gorrell, Director of Marketing, Synoptek | 949.241.8607

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