The medical device company aimed to transform patient care with world-class NeuroHealth therapies, but as business needs evolved, the marketing team struggled with visibility into operations, affecting lead-to-conversion rates. Limited expertise, undefined business processes, and manual data consolidation efforts made it difficult to manage customer interactions.
Synoptek provided implementation, support, and consulting services for Dynamics CE and Power BI integration, enhanced reporting, and a better user experience. We stabilized the CRM environment, streamlined lead routing, and enabled a centralized data model for accurate and easy-to-build reports.
Learn how Synoptek’s suite of Dynamics CRM implementation and Power BI integration services helped:
- Enhance clinical efficiency and patient care
- Minimize manual effort and maximize decision-making accuracy
- Reduce TCO by 70%
Customer: A public medical device company
Profile: The client is a market leader in Transcranial Magnetic Stimulation (TMS) for the treatment of major depressive disorder and other mental health conditions.
Industry: Medical Equipment Manufacturing
Services: Dynamics CRM and Power BI
