Case Study: CRM

Dynamics CRM and Power BI Integration Helps a Medical Device Company Reduce TCO by 70%

Customer: A public medical device company Profile: The client is a market leader in Transcranial Magnetic Stimulation (TMS) for the treatment of major depressive disorder and other mental health conditions.
Industry: Medical Equipment Manufacturing
Services: Dynamics CRM and Power BI

The medical device company’s marketing team lacked visibility into operations, impacting lead-to-conversion rates. Limited expertise, undefined business processes, and manual data consolidation efforts made it difficult to manage customer interactions.

Learn how Synoptek’s suite of Dynamics CRM implementation and Power BI integration services helped:

  • Enhance clinical efficiency and patient care
  • Minimize manual effort and maximize decision-making accuracy
  • Reduce TCO by 70%

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