Great Parks of Hamilton County relied on a fragmented mix of web, mobile, POS, and ticketing systems that were never designed to work together. This disconnect made it difficult for guests to find programs, navigate calendars, reserve facilities, or complete transactions on mobile devices.
Synoptek led a CX-driven modernization program built on the customer experience solution, Xperience by Kentico, establishing a unified, mobile-first Digital Experience Platform. The approach combined deep discovery, journey mapping, UX design, and platform implementation to create a scalable foundation that connects content, commerce, and future integrations. The new Kentico-based customer experience solution:
- Enabled a mobile-first experience aligned to how most guests interact with Great Parks
- Ensured faster program and event discovery through improved navigation and search
- Reduced platform complexity and improved operational efficiency
Together, these outcomes transformed the website from a static information hub into a flexible, experience-driven platform designed to grow with Great Parks’ evolving needs.
Customer: Great Parks of Hamilton County
Profile: Great Parks preserves and protects natural resources while providing outdoor recreation, conservation, and educational experiences for the Greater Cincinnati community. It offers a diverse range of services, including golf, camping reservations, retail and e-commerce, entertainment and ticketing, as well as education and community programming.
Industry: Government / Parks & Recreation
Services: CX Discovery, Research & Insights, Future state Journey Mapping, UX & Creative Design, Xperience by Kentico Strategy & Implementation, and Program & Change Management
