The client needed to modernize its website and marketing technologies to deliver a seamless digital experience and keep pace with evolving customer expectations. The outdated system created challenges such as poor mobile conversions, clunky navigation, slow performance, and fragmented tools that hindered collaboration and personalization. To stay competitive, the client required a scalable, user-friendly platform that could enable faster sign-ups, improved engagement, and better alignment across marketing, IT, and customer service.
Synoptek implemented a comprehensive MarTech modernization program to create a future-ready digital platform. We conducted in-depth research and user analysis to define priorities, redesigned the site for streamlined navigation, and optimized product positioning to improve conversion. A Cross-Channel Marketing Hub was deployed for real-time insights, personalization, and advanced analytics, while updated branding and consistent messaging ensured a modern, customer-centric digital experience.
By modernizing the client’s MarTech stack and website experience, Synoptek enabled measurable improvements in customer engagement and digital performance:
- 20%+ increase in sign-ups and improved conversion
- 20% growth in paperless billing adoption
- 10% increase in sustainability program participation
- Modern, scalable MarTech foundation to support long-term digital growth
Customer: A leading natural gas provider
Profile: The client delivers energy solutions for residential and business customers and is active in community outreach and sustainability initiatives.
Industry: Energy
Services: MarTech Modernization
