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Home / Insights / Case Study / Dynamics 365 Business Central Upgrade and Data Migration Services Help a Media Publishing Company Connect Data Across their Business and Drive Better Efficiencies
The media company was using a slow and outdated version of Microsoft Dynamics GP that restricted business agility and was ill primed for scalability. They wanted to upgrade from Microsoft Dynamics GP to Microsoft Dynamics Business Central and migrate detailed legacy system data including individual transactions via custom solutions to Microsoft Cloud.
The company was looking to partner with a qualified Microsoft-certified provider who could help them upgrade to a cloud-based platform, eliminating the need for in-house server and associated maintenance. They were also looking to integrate the Business Central platform with their CRM to improve marketing effectiveness as well as boost lead tracking and conversions.
The media company partnered with Synoptek for the Dynamics 365 upgrade and data migration requirement.
To ensure the media company achieved the upgrade and migration goal, Synoptek made sure everything in the current system was transferred over properly and that the new system had the same ledgers, transactions, and reports. We also ensured that the staff that needed to use the new system was properly trained to do so. Additionally, Synoptek established a robust integration between Business Central and their CRM, allowing two-way communication between the two platforms.
Synoptek helped in setting up Dynamics Business Central as well as in guiding the media company through the migration process. As part of the engagement, we:
We incorporated the following features into the Business Central environment:
With Synoptek’s support and guidance, the media company was able to move away from their slow and unresponsive Dynamics GP system to a modern, feature-rich Business Central system. The upgrade not only helped the company in leveraging the latest ERP capabilities; it also allowed them to connect data across their finance, accounting, sales, purchasing, and inventory processes to make better decisions and facilitate continued growth.