The advertising firm relied on a legacy healthcare data management system to fuel HCP targeting and insights. This made syncing data from different apps and sources difficult, leading to several user experience and data quality issues.
Learn how Synoptek’s suite of Professional IT Services helped the advertising firm cater to its customers’ needs and deliver data to fuel its omnichannel HCP marketing programs, thereby:
- Increasing revenue by 1700%
- Improving workforce productivity by 50%
- Reducing error percentage from 60% to 1%
The team has been stalwart in helping us design the Kubernetes and back-end data engineering architectures and has continued contributing to what we need to support our self-service audience analysis platform. It’s incredible to see the team adapting to the development cycles and integrating into the POD structure.”
- Head of Technology, Digital Media Solutions
Customer: An industry-leading Healthcare Professionals (HCP) Digital Engagement Solutions provider
Profile: The advertising firm’s data and solutions enable the most accurate identification, targeting, and measurement of HCP advertising campaigns.
Industry: Advertising Services
Services: Professional IT Services
