The retailer’s legacy e-commerce platform was slow, complex, and lacked modern features, resulting in clunky user experiences and lost revenue opportunities. To address these challenges, they turned to Synoptek’s e-commerce services to enhance website performance, ensure system compatibility, and enable seamless integration with major marketplaces like Amazon and eBay.
Learn how Synoptek’s e-commerce services empowered the client to:
- Modernize and optimize five interconnected e-commerce websites for flawless operations.
- Minimize downtime and improve speed through advanced monitoring, caching, and database optimization.
- Ensure seamless ERP integration and cross-browser compliance for better customer experiences.
Additionally, Synoptek implemented data-driven enhancements by introducing behavioral analytics to identify user friction points and improve conversions. A refreshed, mobile-friendly UI helped elevate user engagement, while scalable infrastructure ensured the retailer could support growth and handle peak traffic with ease.
With these improvements, the retailer significantly reduced maintenance costs, improved operational efficiency, and achieved superior performance in a highly competitive online retail space.
Customer: A leading distributor and retailer of sporting goods
Profile: The retailer sells and distributes sporting goods, athletic equipment, footwear, and apparel.
Industry: Retail
Services: E-commerce Implementation and Support
