Magento Integration with Dynamics AX Helps a Luxury Retailer Improve Business Operations and Performance

October 12, 2020 - by Synoptek

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Customer: An internationally recognized luxury retailer Profile: The luxury retailer has 14 specialized boutiques in Kuwait and over 40 years of operating expertise.


Industry: Luxury Goods
Services: Magento Integration

Business Need

The luxury retailer has been dedicated towards creating an exceptional customer experience since its inception. In a bid to build a strong retail presence online and manage information related to production, inventory, orders, and payments better, the retailer wanted to integrate its existing Dynamics AX ERP with Magento-based e-commerce sites.

Although there are several Magento-ERP integration plugins available in the market, the customizations the retailer had done with ERP and Magento instances made standard integration plugins incapable of delivering a seamless integration experience. The retailer, therefore, approached Synoptek for integration.

Solution and Approach

Synoptek developed a custom integration platform for the luxury retailer. This platform helped achieve real-time synchronization of data between the retailer’s Magento and AX system across different attributes – store wise. It helped synchronize data pertaining to several major components within the Magento solution. These included:

  • Products
  • Categories/Attributes/Variants
  • Sales Order
  • Order Fulfillment updates to help Online Customers track their Orders
  • Inventory per Warehouses and Stores
  • Products Pricing/Customer Specific Pricing
  • Managing Promotional Cart/Catalog Rules & Discounts
  • Maintaining Acknowledgments/Audit Trails related to synced data
  • Dynamic Configurations Screens within Magento and AX

Business Results

With Synoptek’s Magento integration services, the client has been able to achieve:

  • Better operational control
  • Reduced costs
  • Error-free customer experience

Overall, the integration platform elevated the entire e-commerce implementation and helped the retailer manage its retail business better.

Read more about our services and learn how Synoptek, a leading Microsoft Dynamics 365 ERP God Partner, can help you with your business needs.

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