Magento Integration with Dynamics AX Helps a Luxury Retailer Improve Business Operations and Performance

Business Need

The luxury retailer has been dedicated towards creating an exceptional customer experience since its inception. In a bid to build a strong retail presence online and manage information related to production, inventory, orders, and payments better, the retailer wanted to integrate its existing Dynamics AX ERP with Magento-based e-commerce sites.

Although there are several Magento-ERP integration plugins available in the market, the customizations the retailer had done with ERP and Magento instances made standard integration plugins incapable of delivering a seamless integration experience. The retailer, therefore, approached Synoptek for integration.

Solution and Approach

Synoptek developed a custom integration platform for the luxury retailer. This platform helped achieve real-time synchronization of data between the retailer’s Magento and AX system across different attributes – store wise. It helped synchronize data pertaining to several major components within the Magento solution. These included:

• Products
• Categories/Attributes/Variants
• Sales Order
• Order Fulfillment updates to help Online Customers track their Orders
• Inventory per Warehouses and Stores
• Products Pricing/Customer Specific Pricing
• Managing Promotional Cart/Catalog Rules & Discounts
• Maintaining Acknowledgments/Audit Trails related to synced data
• Dynamic Configurations Screens within Magento and AX

Business Results

With Synoptek’s Magento integration services, the client has been able to achieve:

• Better operational control
• Reduced costs
• Error-free customer experience

Overall, the integration platform elevated the entire e-commerce implementation and helped the retailer manage its retail business better.

Read more about our services and learn how Synoptek, a leading Microsoft Dynamics 365 ERP Gold Partner from Kuwait, can help you with your business needs.