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Home / Insights / Case Study / Redesign and Redevelopment of E-commerce Website Helps a Public Safety Company Improve Performance and Enhance End-User Experience
The public safety company that was formed in 1985 as a small group of firefighters has, over the years, grown into an organization providing multiple benefits and services to a membership body exceeding 1200 people. In 2012, the company had launched a new website (WordPress integrated with WooCommerce) in partnership with Synoptek with the main objectives of introducing online membership management, an online store for purchases, and a CMS for ease of updating content by company personnel.
However, over the past 6 years, the plug-ins and technologies used to build the original website started to become unstable, and a more recent upgrade by UPS resulted in the plug-in to stop working entirely. Additionally, an update by the Events Manager Pro plugin caused further issues with the website.
The public safety company was looking to enhance the functionality of the existing site, redesign certain elements, and resolve bugs. Upon extensive troubleshooting and research, it determined that building the site from ground up using the latest technologies and plug-ins will be the most cost-effective way to resolve issues it was facing. At a high level, the client was looking to:
Synoptek followed a structured systems implementation program. We combined both best practice project management approaches from the Project Management Institute and systems design and implementation methods to provide the right mix of resources, skills, and capabilities.
To meet the client’s e-commerce redesign and redevelopment requirement and deliver the highest value and ROI, we provided the following services:
Using the existing website as a model, we recreated the same web structure for the following main categories:
We carried out a number of bug fixes and enhancements across users, events, stores, donations, posts, and more.
We created a number of reports using template files and custom code for some reports. These include:
As part of a re-write of the current site, we migrated the website to a new hosting environment by making a stage and a production environment available. We provided the following capabilities:
With Synoptek’s support and guidance, the public safety company has been able to:
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