The consumer services group had a complex IT landscape with several digital tools for content management, marketing automation, and e-commerce. This led to poor and inconsistent user experiences, limited collaboration and visibility, and restricted sales.
To address challenges and meet business needs, Synoptek conducted a comprehensive assessment, including customer and industry research, competitive analysis, and identifying innovation opportunities. We developed a digital strategy, created a business case, and established a digital marketing center of excellence (COE).
Learn how Synoptek’s suite of Digital Experience Services helped the client:
- Improve marketing performance and digital operations
- Enable easy sharing of content and assets across brands
- Enjoy a 20% increase in sales
Customer: A national leader in home maintenance, repair, and replacement services in the US
Profile: The consumer services group offers a range of home repair, replacement, and maintenance services specializing in heating, ventilation, air conditioning (HVAC), plumbing, and electrical services
Industry: Consumer Services
Services: Digital Experience
