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Home / Insights / Case Study / Application Modernization Services Assist an HCP Advertising Firm to Improve Quality of Data Analysis and Decisions
As a firm that focuses on HCPs and delivers data to fuel its omnichannel HCP marketing programs, the client has access to multiple public and private data sources. At the same time, the client relies on a legacy healthcare Data Management System that fuels HCP targeting and insights. Through various campaigns and data sources, the data is imported into the system along with deduplication and licensing updates. Email hygiene services are also run to validate emails and segregate business usability.
The system was built on proprietary ASP.NET MVC and SQL and focuses on enabling users to search for hospital and clinical data with multiple permutations and combinations that are dynamic. Since this data was mushrooming day by day, system performance deteriorated, and the advertising firm found it difficult to sync data from different apps and data sources.
Although the internal IT team began to revive the application by adding new features concerning user ease and experience, the SQL data warehouse was incapable of handling huge data inputs. Therefore, the advertising firm was looking to modernize the application and develop it as a cloud-native application. They also wanted to enhance data management, establish a robust application architecture, and make the app extremely user-friendly.
Synoptek provided a suite of Professional IT Services to help the advertising firm cater to the needs of their customers and deliver data to fuel their omnichannel HCP marketing programs. We enabled them with robust technology solutions and have provided cutting-edge Application Development and BI and Data Engineering Services using advanced Agile methodologies, Project Management tools like Jira, and the latest frameworks such as .NET5, React, FastAPI, and Snowflake.
Synoptek curated cross-platform deployment strategies and implemented a microservices-based architecture with
To enable seamless data enrichment, file processing, and reporting of customer campaigns in real-time, Synoptek
Synoptek’s Application Modernization Services have helped the advertising firm enjoy better application usability, security, and performance – which eventually improved customer satisfaction and retention – while allowing the firm to focus on the business.
The completely cloud-native application now uses AWS Serverless technology and enables the firm to: