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Home / Insights / Blog / Have You Explored the AI-Infused Personalization Capabilities of Dynamics 365?
March 17, 2022 - by Synoptek
Today’s customers have transitioned to using digital platforms – instead of physical ones – to get the information they need to purchase the products and services that are best for them. To keep up with this sudden and widespread trend, it is imperative that organizations offer personalized experiences that are targeted, engaging, intuitive, and user-friendly. Read on to know everything about Dynamics 365’s AI-infused personalization capabilities and how you can leverage them to engage customers across channels for a seamless and personalized purchasing experience.
A lot has changed in the post-pandemic world: new business models have emerged, customer preferences and demands are constantly evolving, and there is a collective mindset towards exploiting data to enable better processes and drive better experiences. To ensure customer needs are always met, it is important for organizations to be well-aware of their needs and wants, deliver relevant digital experiences, and ensure a seamless and consistent omnichannel purchasing journey.
Personalization of digital experiences, has, therefore, become a top priority for business leaders to effectively meet and exceed customer expectations. Such personalization can aid in more effectively targeting customers across different demographics and markets and delivering engaging, intuitive, and user-friendly digital commerce buying experiences.
Offering individualized product recommendations and suggestions, organizations can aid customers in easily finding the products they want – thus increasing their satisfaction. Moreover, they can associate each customers’ purchase and product information to generate individualized product recommendations and share them across e-commerce sites and POS systems – to enhance customer experiences and improve customer retention.
Personalization also helps in providing targeted and engaging digital commerce experiences to customers across channels, while allowing organizations to modernize and streamline retail operations. Through constant unification of data from different sources, personalization also helps in driving consistent and frictionless customer engagement, accelerating business results across B2B and B2C sales.
Dynamics 365 leverages structured and unstructured data from a variety of internal and external data sources to uncover insight and drive personalization and relevance for today’s customers. By connecting and unifying commerce and marketing activities and leveraging the power of machine learning models, Dynamics 365 delivers AI-infused personalization capabilities that bridge the digital and physical divide and merge the customer journey across touchpoints.
The platform also allows organizations to dig deeper into customer preferences and shipping trends and deliver AI-driven product recommendations that help upsell and cross-sell products while ensuring more personalized and relevant engagements. By connecting digital, in-store, and back office operations, the platform delivers intelligent insight that make customers keep coming back. Here’s how you can leverage Dynamics 365’s AI-infused personalization capabilities:
The best customer experiences are possible only when you understand your customers and their needs in a holistic manner. Dynamics 365 personalization capabilities allow you to unify data from very touchpoint, so you can develop a more meaningful and holistic understanding of your customers. Such an understanding aids in quickly moving customers to the next stage, this improving conversion rates as well as maximizing customer lifetime value.
Personalized digital experiences extend far beyond the confines of online marketplaces and digital storefronts. Dynamics 365’s AI-infused capabilities can help in constantly analyzing customers’ past purchases and delivering personalized product recommendations, marketing campaigns, and loyalty programs that best align with their current needs. By connecting data from digital, in-store, and back-office operations in a single platform, you can ensure seamless purchase journeys that modern consumers have come to expect.
Dynamics 365’s AI-infused personalization capabilities set the stage for sustained omnichannel success. By constantly collecting data from multiple in-personal interactions and ongoing engagements, the platform helps in delivering personalized and intuitive shopping experiences across every channel and touchpoint – all along the purchasing journey.
As organizations settle into the new normal, it is important for them to carefully understand the changes that are happening in the world of business and uncover new opportunities for growth and success. With customer-centricity becoming a global phenomenon and data becoming the core intellectual property for any business, it is critical to convert this data into intelligent action and make predictions in favor of the business and your customers. And Dynamics 365’s AI-infused personalization capabilities do just this: they put valuable customer insight at your fingertips and empower you with the agility you need to convert digital storefront visits to sales, create lasting relationships, and maximize customer satisfaction and business profitability.
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