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Home / Insights / Blog / How Microsoft Dynamics 365 AI Reinvents Sales, Customer Service, and Marketing
January 15, 2019 - by Kewal Shah
With Artificial Intelligence (AI) taking center stage in the technology landscape of every organization – expected to reach $3.9 trillion in 2022 – Microsoft is currently on a mission to bring machine learning to all of its applications. It recently introduced AI into its popular Dynamics 365 platform, and is expanding this portfolio with the launch of three new applications: Dynamics 365 AI for Sales, Customer Service, and Market Insights. The AI-driven features in these solutions are set to revolutionize how organizations use Dynamics 365 to conduct their businesses, especially around sales, customer service, and marketing.
Most organizations that use an ERP use it to streamline business processes across the organization; however, no ERP actually provides any value back to the end user. Dynamics 365, with its new AI capabilities, aims to bridge the data silo gap, allowing users to use all of the data to build machine learning-driven experiences for specific tasks.
Three new applications for sales, marketing, and customer service enhanced with artificial intelligence, and two other Dynamics 365 applications enhanced with mixed reality technologies have been released.
Dynamics 365 AI applications deliver out-of-the-box insights by unifying data and infusing it with advanced intelligence to guide decisions and empower organizations to take informed actions. The release of the new AI and mixed reality applications is expected to help organizations conduct business processes with more accuracy, forge better collaboration, and improve business efficiency. The new Dynamics 365 AI applications for Sales, Customer Service, and Market Insights are set to transform business processes like never before. Here’s how:
Dynamics 365 AI for Sales uses sentiment analysis to offer deeper insights into prospects; it helps you to understand which prospects to prioritize, which deals matter the most, and what actions to take next. Using Dynamics 365 AI for Sales, you can:
Dynamics 365 AI for Customer Service uses natural language processing to understand and predict customer service problems and build better customer service experiences. Based on automatically generated insights, it helps you understand where and how to take action. Using Dynamics 365 AI for Customer Service, you can:
Dynamics 365 AI for Market Insights allows you to harness the vast amounts of data about your products, customers, and competition and stay on top of trends. Using social sentiment analysis, you can take action on how to use these insights to increase brand loyalty and understand what events will provide different brand affinities across your organization. Using Dynamics 365 AI for Market Insights, you can:
Empowering employees with AI-driven actionable business tools in today’s high-intensity digital economy is no longer a matter of if, but when. Microsoft, in its latest Dynamics 365 release, has incorporated new AI capabilities directly into the platform. With cognitive and AI spending expected to grow to $52.2 billion by 2021, this new breed of Dynamics 365 AI applications across Sales, Customer Service, and Market Insights offers intelligent, concise, and accurate insights to guide organizations in making better, more informed business decisions to guide the appropriate actions. Gain intelligence across your business, conduct operations with more precision, respond quickly to customer and market trends, and take your organization to the next level.
Learn more about integrating Microsoft Dynamics 365’s new AI capabilities into your business processes.
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