Blog: ERP

How to Create a Loyal Customer Base with Microsoft Dynamics 365 for Retail (now Dynamics 365 Commerce)

April 12, 2021 - by Synoptek

Since the past many years, the struggles for retailers with respect to streamlining operations, driving conversions, and retaining customers have been immense. Just as they were reeling from these struggles through the adoption of modern technology, they found themselves severely affected by the pandemic, which shut all doors of potential growth and crushed all hopes of success. Although it might seem almost impossible to attract (and retain customers) in these uncertain times, there’s a lot retailers can do to ensure customer satisfaction and loyalty.

One of the best ways to create a loyal customer base is by adopting Microsoft Dynamics 365 for Retail – now Dynamics 365 Commerce. This modern solution from Microsoft offers wide-ranging omnichannel features across online, in-store, back office, and other emerging channels. Using Dynamics 365 Commerce, retailers can deliver unified, personalized, and seamless buying experiences for customers and foster strong and long-lasting relationships with them.

Read on to learn how Dynamics 365 Commerce can help create a loyal customer base.

Most Shoppers Today Start the Purchase Journey on One Device and Complete It on Another

What does this mean for retailers? Given the number of different channels that customers today use, engaging with them across traditional and emerging channels has become a business prerogative. Thankfully, Dynamics 365 Commerce allows retailers to deliver frictionless and consistent experiences across all online and offline channels. Using Dynamics 365, retailers can:

  • Offer a rich, personalized, and seamless purchasing experience across channels, scenarios, and personas
  • Streamline management across physical and digital channels by getting a single view of content, assets, promotions, inventory, and pricing
  • Allow customers to decide when, how, and where they want to purchase, with which device, and via the channel of their choice
  • Enable customers to choose from a variety of online, offline, in-store pickup, or home delivery options using connected ordering and fulfillment tools
  • Offer personalized, multichannel journeys with Dynamics 365 Marketing and deliver high levels of choice and convenience – irrespective of the channel
  • Centrally manage promotions across different channels and organize them by store, catalog, or partner affiliation

There are over 1.83 Billion Websites on the Internet Vying for Customers’ Attention

What does this mean for retailers? Given the number of companies that are trying to get the attention of customers, retailers must do all they can, not just to attract customers but also exceed their expectations while maximizing conversions. Dynamics 365 Commerce empowers retailers to personalize customer experiences across channels and deliver tailored product selections and relevant recommendations. Using Dynamics 365, retailers can:

  • Deliver endless purchasing options by offering access to full product in-store and online catalogs – irrespective of stock levels or location
  • Deliver customized, authentic e-commerce experiences and rich, engaging product pages to minimize customer-abandoned carts and maximize conversions
  • Get a 360-degree view of customers across physical and digital storefronts and leverage a single view of transactions, business data, and customer data to deliver unmatched experiences
  • Empower sales agents with AI-driven recommendations, insights, buying templates, and loyalty programs to further boost the retail journey
  • Increase conversion rates using AI moderated ratings and reviews that enhance selection and speed up purchase decisions
  • Make use of Commerce authoring tools and Microsoft Accessibility Insights to pave the way for accessibility and ensure every customer can easily access page content

86% of Buyers are Willing to Pay More for a Great Customer Experience

What does this mean for retailers? For today’s customers, in addition to good quality products offered at competitive prices, a great customer experience matters just as much – even if it comes at a cost. Thankfully, Dynamics 365 Commerce enables retailers to create engaging, intelligent, digital storefronts, and offer customers with a shopping experience like no other. Using Dynamics 365, retailers can:

  • Deliver personalized appealing experiences with content-driven commerce strategies and better engage shoppers
  • Deliver well-timed and accurate cross-sell and upsell products using AI-based recommendations
  • Empower customers to easily and quickly discover products that are relevant to them by delivering intelligent, context-aware search powered by Microsoft Bing for Commerce
  • Leverage AI-powered chatbots to rapidly respond to customer needs and resolve issues in a quick and efficient manner
  • Respond to customer inquiries quickly and deliver high-quality post-sales experiences with intuitive tools

If you are looking to foster long-lasting relationships with your customers, using the many intelligent features of Dynamics 365 Commerce is a great way to create a loyal customer base and strengthen your brand. The solution not only allows you to efficiently engage customers across different channels; it also helps streamline operations while delivering a connected commerce journey that helps meet and exceed expectations. Embrace the solution today to create seamless customer journeys, maximize conversions, and boost satisfaction!

White paper: Everything you Need to Know About the CRM Capabilities of Dynamics 365