As customers take center stage, enterprises worldwide look to uncover new and improved ways of delivering quality products, proactively solving critical customer issues, and strengthening relationships with them. As the demand for Service Management surges, events like Service Management World (SMW) offer the perfect platform for organizations to engage and interact with experts and learn about the tools and approaches they can embrace to reimagine the customer experience and create instant gratification.
SMW 2022 – Event Highlights
SMW 2022 was held at the Omni Orlando Resort, Championsgate, Florida, from November 12-16. The event, comprising conferences, expos, and 50+ workshops and training sessions, provided a common platform for 30+ experts to connect with 600+ Service Management leaders from various companies and industries.
Since a service management-focused culture can act as the perfect catalyst for transforming an organization, the event helped attendees learn about new ways to manage changing customer and business expectations by leveraging emerging resources and technologies to stay ahead of evolving practices and frameworks. The event aimed to help attendees:
- Discover the scope of collaboration and networking with brilliant minds from various industries. A playground for adding invaluable resources and contacts needed to survive in uncertain times
- Focus on the latest trends in service management and advance their implementation projects in the right direction
- Have first-hand exposure to modern tools, templates, and worksheets they can use to power their next service management project
- Get a glimpse into the minds of the trailblazers of different industries to help their organization stay competitive and relevant
The Synoptek Experience
During the SMW 2022 event, several experts from Synoptek’s Service Management team were stationed at our booth, creating one-on-one engagement opportunities. Our experts interacted with decision-makers from several industries looking to leverage technology to automate IT processes and expand their outlook on tech-platforms to achieve their goals. A new generation of phenomenal young IT leaders at the event managed to capture our attention with their vision of IT and how possible strategic innovations can help shape the future of their respective organizations.
In addition to sharing the latest trends in the ServiceNow space, to make interactions and conversations fun and engaging, Synoptek organized several activities at the booth:
- SMW Passport to Prizes: Attendees receive a “Passport to Prizes” game card at check-in and visit participating exhibitor booths to stamp their passports
- Synoptek Skateboard Raffle Giveaway: Attendees received a raffle for stopping by the Synoptek booth to enter the giveaway
- Dice Rolling Activity: Attendees that rolled two 4’s got additional four raffle tickets for the Skateboard Giveaway Activity during the conference
- “ServiceNow for Good” Giveaway: A $250 Charitable Donation to the local children’s hospital on behalf of the winner
“What a great turnout SMW had this year. It was great to see so many technology leaders focusing on blending education with innovation. The themes that garnered the most interest were identity and access, the need for robust asset management, and taking ServiceNow to the next level.”
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“I noticed a lot of younger people in senior roles, which made me think about the future in this space, as newer ideas and digital transformation become an increasingly mainstream motion for many companies. It was interesting to hear how many “mature” companies were still using homegrown solutions, despite having the resources of an enterprise organization.”
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Synoptek’s “ServiceNow for Good” program resonated extremely well with people, and we received a positive reaction to our conference “giveaway,” which was a donation to the Boston Children’s Hospital. The $250 donation will help treat kids who’ve run out of options elsewhere, provide basic needs to families struggling to get by and fund promising research initiatives that may lead to better treatments and cures.
Key Takeaways
Based on the interactions that Synoptek’s experts had with SMW attendees, here are the key takeaways from the event:
- Most of the attendees were looking to learn about tools that are beyond what they use day-to-day. Even those without an active budget or an imminent requirement were very open to having conversations about the Service Management space and learning about new tools and approaches.
- Many first-time attendees were very excited to actively participate in the event and took advantage of the opportunity. Several were seen attending certification and workshop events SMWorld offered at the beginning of the conference.
- From a conference standpoint, each “outside” event tied together nicely and kept the larger group intact while maintaining conversations. The “Havana Nights” gathering with live music saw many strangers come together and continue the conversations they started at workshops, meals, or booths on the tradeshow floor.
“In-person IT events connecting a lot of “first timers” was a major benefit. It was great to see many participants broadening their education by attending certification and workshop events that SMWorld offered at the beginning of the conference. This put everyone in a very productive mindset from the get-go!”
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The Way Forward
On a closing note, Bill Mell, MD, ServiceNow, said, “From my perspective, the SMW conference was well attended with Service Management leaders representing a wide range of companies and industries. Many ServiceNow customers showed great interest in our guidance for further expansion of the ServiceNow platform across their organizations and further leveraging existing solutions”.
We thank all attendees for engaging with us via fruitful conversations at SMW 2022. Having this golden chance to connect with leaders and spend invaluable face-to-face time with senior IT was a key highlight for Synoptek. Such interactions have enhanced Synoptek’s morale and added to our credibility as an upcoming force in the ServiceNow partner ecosystem.
Synoptek’s goal is to help Service Management leaders achieve maximum business benefits with ServiceNow. If your ServiceNow platform is underutilized or you are unaware of the worth of your current entitlements, we can work with you as a true partner and offer cutting-edge ServiceNow Managed Services.
If you want to learn more, watch this webinar on how to address Service Management Challenges with ServiceNow, or feel free to get in touch with us!