|Customer: A global leader in specialized business news|
|Profile: The client is a B2B integrated digital media company that delivers|
premium content to professionals in the legal, real estate, consulting,
insurance, and investment advisory industries.
Services: Independent Testing
|Size: 501-1000 employees|
|Region: New York, USA|
|Industry: Media and Marketing|
Being a leader in the publishing industry, the client delivers headlines, deep insights, expert analysis, peer perspectives, and world-class events across 28+ legal, real estate, consulting, insurance, and investment advisory industries.
Managing over 28 websites, each requiring weekly content updates on a single day was not easy. While the client had the required resources and expertise to develop and publish content on the websites, what they lacked was a robust QA team who could test the website for accurate placement of content and images and URL redirection.
With quality becoming a core success-defining factor, it was getting increasingly difficult for the client to update content on the many websites and conduct regression tests to identify unexpected behavior of webpages for different websites. Therefore, the client was looking for a QA partner who could provide independent testing services and identify bugs.
Solution and Approach
To overcome the problem of unexpected website behavior, improve quality, and ensure timely publishing of content, Synoptek provided a perfect blend of automated and manual regression testing. As part of our Independent Testing Services solution, we:
Through our Independent Testing Services, the client has been able to enjoy several benefits and witness substantial improvement in overall business execution.