Services
Platform and Technology Capabilities
Home / Insights / Blog / 8 Reasons to Include Mobile Enablement in Your Software Development
April 12, 2018 - by Synoptek
Mobile adoption rates have reached an all-time high; users now spend approximately five hours per day on their mobile devices – and seven of every eight minutes are spent in apps. As mobile device capabilities evolve, and the concept of anytime, anywhere connectivity becomes the norm, incorporating mobile enablement in the software development process is more than essential. As complexities in the IT landscape emerge, a mobile-first product is what helps organizations stay relevant and efficient. Mobile enablement improves workflow efficiency and removes bottlenecks and other constraints through mobile collaboration. The result? Improved execution of critical tasks and improved productivity, ultimately creating greater business value in a shorter period of time.
Mobile technology is critical for stakeholder collaboration. When developing software, it is absolutely vital to include mobile capabilities into the design. A mobile-first approach enables you to create solutions with mobility at the core and help your clients potentially increase revenue, improve end user experience, and drive efficiency. Let’s look at a few benefits of mobile enablement in software development:
In order to sustain your platforms and succeed in a competitive market, you have to be smarter, faster, and more flexible. Mobile enablement in your software can lead to improved collaboration and communication between end-users. For example, if the use case is a mobile platform by which users can communicate with customers, those customers are often in a hurry and want information and service as quickly as possible. Mobile enablement can provide access to the latest information and provide answers to their questions.
Productivity of individuals often improves when they are provided with the right tools. Custom apps that are precisely designed for the needs of your clients can enhance work processes in many ways, especially if they are integrated into the workflow of their enterprise. Mobile enablement can help them deliver personalized content to end-users which can increase engagement and offer a rich experience. By leveraging features of mobile devices such as GPS and photo scanners, you can improve productivity and drive convenience for customers.
End users are often comprised of employees, contractors, consultants, or business partners, united by their need for access to enterprise information. Mobile enablement in software development can help deliver simple interactions and seamless connections that customers and their users desire, along with 24/7 availability. You can own the foundation for business transformation, meet the needs of the new generation, and drive value.
Mobile enablement also helps software product companies increase revenue through mobile channels. Build, connect, and run a growing number of business software products for customers and partners to boost revenue. Leverage mobile enablement to distribute your products across channels and increase your customer base and visibility.
With mobile enablement, you can provide a richer customer experience. Merge information from location-specific services with personal information and device data and deliver a uniquely tailored user experience. Send personalized and targeted communication to customers based on their preferences and redefine your customer relationships.
Using mobile enablement, you can create enterprise mobility to enrich your customers’ business with new and innovative services, engage users in powerful new ways, and boost productivity and connectivity. By integrating and delivering new and innovative business services more quickly, you can achieve significant cost reductions, improve productivity of individuals, provide a better sales experience to both customer and sales staff, and reduce error rate by automating tasks and processes.
The way an organization manages information is often the reason for its success or failure. Organizations that optimize, manage, and improve their workflows are often the ones who drive increased growth and productivity. When you equip users with mobile devices, you can speed up business processes and increase business efficiency, enable better communications, and achieve faster workflow. Mobile enablement can also enable users to get a 360-degree view of your processes and uncover potential areas for improvement.
Increasing demand for personalized experiences can only be met when businesses have access to insights into customer buying behavior. Mobile enablement in your software can help at two levels, depending on what type of product you’ve built: data for you about your customers, and data for your customers about their own use or about their Having such data can help enhance user engagement as well as resolve issues quickly. Take advantage of this new data and to make better, more responsive decisions and designs. Organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin.
It’s no surprise that mobile initiatives are now a top priority for every enterprise. Mobile enablement in software development has become crucial to stay relevant and productive. By integrating core business processes with mobile enablement technologies, you can increase the reach of your software, improve end-user experience, add business value, create enterprise mobility, increase revenue, personalize client interactions, increase workflow efficiency, and capture new data about customers. Whether your key drivers are customer engagement and satisfaction, loyalty and retention, or competition, integrating your mobile enablement strategy into the software development process is critical to your future success. So, retune and refit your systems to accommodate mobile enablement and see where innovation-led productivity takes you!
Learn more about integrating mobile enablement into your software development processes.
Blog