Maximize Your MarTech Investment Impact
How do you get the best of your MarTech investments? Many organizations buy into the idea that new technology will greatly improve their marketing. However, getting the most out of new marketing systems often means building new skills, adopting new processes, and scaling your marketing talent and operations. At Synoptek, we believe that marketers need help with their marketing operations and, therefore, have a range of services to help them do so.
We combine cutting-edge technology, data-driven insights, and creative strategies to craft tailored solutions that amplify your brand’s voice, boost engagement, and accelerate growth across all digital channels.
Our expertise supports multiple types of MarTech including:
- Content management systems (CMS)
- Digital experience platforms (DXP)
- Marketing automation platforms (MAP)
- Personalization platforms
- A/B testing platforms
- Analytic platforms
These are used across multiple channels including web, mobile, app, email, and social media.
Choose from a range of Digital Marketing Services
Brand Development
New MarTech often leads to a makeover of your digital presence. Whether it is a new landing page, an email template, or a new style guide, our design team can make your brand come alive.
Campaign Development
Imagine having a team that helps you produce campaigns. From strategy through development, deployment, and optimization, we can help you launch campaigns at a fast pace and reach new segments and opportunities. Our expertise includes:
- Multi-touch email programs
- Landing pages
- Forms
- Workflow and automation
Content Development
Content is the fuel that drives your campaigns and marketing programs. Our team of creatives can help you produce a wide range of content assets for deployment across your marketing channels. Content types include:
Written content
- Blogs
- Articles
- Whitepapers
- Case studies
Visual assets
- Infographics
- Images
- Videos
Interactive content
- Quizzes
- Calculators
- Visualizations
- Interactive graphics
Social Media Marketing
Boost your social media channels by leveraging our creative and content services. From content calendar, to posting, monitoring and response.
Personalization
Make your experiences personal by leveraging the technology, data, and content to meet your customers’ needs. Our team can create segments, develop content, deploy campaigns, and optimize them to get the best results.
A/B Testing
Learning what works with your customers, often means experimentation, and the operational support for running these experiments. We help clients with planning, production, deployment, optimization and reporting.
Search Engine Optimization
Optimization of your content and performance to maximize its potential to attract new customers. We provide both technical and creative optimization to improve your SEO performance.
Analytics
Analytics is the key to understanding how your marketing is performing; we provide not just the campaign data but also analysis of customer behavior. Our wide range of analytics offering include campaigns, conversion paths, and engagement analytics.
Marketing Consulting
From how to set up lead scoring or how to use campaign briefs, to developing marketing staffing plans and budgets, our marketing consultants have worked with clients to help them improve their marketing operations, and accelerate their adoption of digital marketing.
Their knowledge of Salesforce Marketing Cloud is outstanding. They expertly guided us through the setup and implementation process, ensuring a seamless integration with our existing systems. The team was always available to answer questions and offer valuable insights, making the entire experience stress-free and highly productive. Their commitment to excellence and client satisfaction is truly commendable. I am thoroughly impressed with their service and expertise and highly recommend their services to any organization looking to elevate their marketing efforts.”
