According to Gartner, 80% of B2B sales interaction between buyers and suppliers will take place through digital channels by 2025. Which is why, now even B2B sales channels need to have a seamless and intuitive e-commerce experience.
Magento, a declared leader in B2B commerce, is the perfect platform to help your B2B store create that seamless and intuitive e-commerce experience. Let’s learn how.
10 Unique Benefits of Magento for B2B E-Commerce Websites
Let’s look at the 10 reasons that make Magento the ideal B2B e-commerce platform:
1. One Stop Shop
Magento B2B e-commerce includes all that you need for your online store – you can offer multiple brands through channel partners and key accounts, and seamlessly manage all your accounts. You can quickly set up your Magento B2B e-commerce site and integrate it with your ERP or CRM solution. Leverage the self-service facility to track quotes, view detailed order histories, and manage credit online. Boost efficiency by offering a consistent brand experience to your B2B and B2C customers across multiple brands and geographies using a single platform.
2. Quick Order
With Magento’s vast purchasing options, you can enable fast and convenient ordering and boost sales. All buyers have to do is either directly enter the SKUs, use requisition lists, or copy a previous order for a fast checkout. You can also assist buyers by creating orders for them, tracking quotes, and calculating discounts. The quick order feature is greatly beneficial to buyers who know exactly what they want – buyers can skip the browse step, and quickly place an order of the products they need. Accelerate the purchase process, facilitate rapid reorders for common purchases, and drive recurring revenue with fast, frictionless ordering.
3. Customer Segmentation
Offering a uniform buying experience to all buyers irrespective of their size or industry might not be the best business strategy. Most often, the online buying experience that appeals to one set of buyers may not appeal to all. With Magento B2B e-commerce, you can carry out customer segmentation and tailor experiences to specific groups of companies or individuals based on their browsing behavior or purchase history. You can segment customers based on specific products viewed, products in the cart, total value of products, or on the number of items in the cart.
4. Credit Limit
B2B e-commerce depends largely on credit. By allowing buyers to check out using their credit balance, you can reinforce trust in your relationships. With Magento, you can store all your payment and purchase transactions, and allocate credit limits to credible buyers. During checkout, buyers can opt for the “payment on account” option and pay as and when possible. Using connectors, you can also synchronize credit limits with your ERP or CRM system.
5. Smart Inventory Management
Magento’s smart inventory management feature lets you enhance your operations and effectively manage orders from all sales channels. With real-time inventory information across the supply chain, you can optimize your delivery costs and times. Allow your distributors to know how much inventory you have across multiple locations, deliver a better experience, and increase sales.
6. Quotation System
Since B2B selling involves bulk orders at regular intervals, an advanced quote system can attract more buyers and increase sales conversions. Negotiations are an integral part of B2B dealings, and Magento offers a robust quotation system that allows buyers to request a quote. Buyers can send quotation requests and price negotiations using a streamlined request; they can add items to the shopping cart, initiate the process of negotiating a quote, and have their credit reimbursed as soon as a payment is made. With Magento, you can efficiently manage quote requests, negotiate prices using a streamlined workflow, and build your image as a trusted merchant.
7. Responsive Design
Just as with B2C, B2B buyers also expect intuitive, mobile-optimized experiences for a seamless shopping experience. With Magento B2B e-commerce, you can build responsive and intuitively-designed e-commerce websites and allow buyers to easily and effortlessly place orders from any device, at any time. With a seamless purchase journey, you can drive digital transformation, bring new initiatives to market quickly, strengthen customer loyalty, and drive revenue growth.
8. Content Staging
If you’re part of an industry which sees several highs and lows in sales and business at different times of the year, Magento’s content staging feature can help you create a dynamic product page that automatically changes on a pre-determined schedule. Easily create, preview, and schedule a wide range of content updates and create multiple versions of content for future updates. Once a content change for a specific period expires, the content automatically reverts to the previous version. You can schedule content staging for products, categories, price rules, CMS pages or blocks, and widgets.
9. Technical Support
The technical support team at Magento offers end-to-end maintenance services to keep your site up and running. Get quick solutions to any problems you face with your Magento website: server overload, shopping cart issues, error messages, general troubleshooting, or product integration issues. With the highly skilled team focusing on keeping your website functional around-the-clock, you can focus on driving sales. Get the latest updates, security features, and extensions implemented, and make sure your Magento B2B e-commerce website is always up-to-date to match pace with the online world.
10. Rule-Based Product Relations
Magento’s product relationship rules allow you to create links between products in order to standardize targeted merchandizing on a subset of products. You can create multiple permanent rules or apply them for a specific period. You can also prioritize your rules to determine the order in which the products appear on the page, and decide which products are presented as related products, up-sells, and cross-sells.
Drive Your B2B Sales Forward
The dynamics for B2B companies are rapidly shifting, driven by buyers who expect B2C like experiences across the entire supply chain. If you’re looking to improve your standing in the industry, and serve both your B2B and B2C customers alike, Magento is the perfect choice. By 2028, the worldwide B2B e-commerce market is expected to be worth USD 25.65 trillion. Being a leader in this emerging B2B e-commerce space, Magento’s comprehensive and flexible e-commerce suite leverages the entire Magento portfolio and helps buyers seamlessly meet their demands. Leverage all the features of Magento B2B e-commerce, offer reliable, high-performance purchasing experiences without expensive capital expenses, and drive your B2B sales forward.
Learn more about using Magento Enterprise to build the best B2B e-commerce website for your business.
