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October 26, 2017 - by Seema Nair
While the top e-commerce platforms differentiate themselves by having low cost offerings, an easy setup, capabilities of a high level of customization, and the inclusion of standard features; other aspects such as mobile friendliness, advanced search and filters, social media integration, good user experience, search engine optimization, modules for content marketing, and customer support, are also fundamental needs of modern day online stores. While these aspects are important, another key touch point for ERP users is the ease by which they can integrate e-commerce platforms with their AX environment. So which e-commerce platforms can be easily integrated with Dynamics AX ERP? Let’s look at the top four e-commerce platforms:
Magento
Magento is an open source digital commerce platform ideal for medium to large sized businesses with an extensive array of features to help you build your online store. It is ready-to-use or you can customize it according to your business needs. Explore the Magento community to get the support you need, and find new plugins and extensions. Through integration with Dynamics AX, you can enjoy a complete shopping experience:
Shopify
Shopify is one of the most popular e-commerce solutions for online businesses. Catering to a broad range of industries from arts and photography to electronics and technology, it offers 12 free templates that come in two or three variations giving more opportunity to customize if you are creating multiple websites but are not willing to go premium. Shopify offers great integration opportunities with Microsoft Dynamics AX:
WooCommerce
WooCommerce is a free WordPress shopping cart plugin and can be used to any WordPress theme. It is easy to install immediately without any monthly fees and fully customizable with tons of extensions, themes, and plugins, each of which has different capabilities and options. WooCommerce is ideal if you already have an existing WordPress website or you are planning to have a website in WordPress and you want your e-commerce business up and running within a short period of time. Integration with Dynamics AX allows you to:
BigCommerce
BigCommerce is ideal for big corporations because of its viable and powerful interface, allowing you to handle your online store efficiently and effectively. Integration between Dynamics AX and BigCommerce allows you to
Comparison Chart
Which e-commerce platform is best for you can only be decided by industry you operate in, the requirements of your customers, and your business budget. Each platform offers a distinct set of advantages – for WordPress users, WooCommerce is the perfect choice as it is easy to install and use. Magento is a B2B leader in the Forrester Wave and is best suited for mid-sized organizations.
It is the most popular commerce platform in the market, with more than 250,000 merchants across the world. And Shopify and BigCommerce are ideal for companies who don’t need a complicated store with advanced features and customizations. Integrating your e-commerce site with Microsoft Dynamics AX eases your ERP experiences, enabling you to get the most value out of your Dynamics AX solution. Enjoy automated backup, and data synchronization, save valuable time and cost and eliminate the probability of inaccurate data and data entry errors – and improve your bottom line.
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