Blog: Data Insights

Clash of the Titans: Microsoft AI vs. Google AI

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February 16, 2024 - by Synoptek

The Artificial Intelligence (AI) innovation wave has got every organization on its toes. As the technology advances and gets better (and smarter) with each passing day, customer expectations are constantly growing. Cloud giants Microsoft and Google regularly introduce a range of new and improved AI features to stay ahead of the competition, fulfill customer needs, and grow revenue. Read on as we compare the new-age AI capabilities of Microsoft and Google in this blog post.

Microsoft AI vs Google AI

The Unprecedented Growth of AI

Ever since the launch of Chat GPT, AI (and GenAI in particular) has become an integral part of every business, every product, and every discussion. In the business world, AI offers benefits across several use cases.

For instance, it empowers employees to reduce administrative burdens that slow down productivity and focus on doing meaningful work. It allows service desk agents to receive real-time assistance and guidance to improve customer service. In addition, it enables sales professionals to summarize conversations, nurture leads, and close more deals.

To highlight the opportunities Artificial Intelligence (AI) can unlock, IDC conducted a study to showcase the value of AI in enhancing operational efficiency, employee experience, and customer engagement. Key findings include:

  • 71% of respondents say their companies are already using AI.
  • 92% of AI deployments take 12 months or less.
  • Organizations realize a return on their AI investments within 14 months.
  • Every $1 a company invests in AI realizes an average return of $3.5X.
  • 52% of respondents cite a lack of skilled workers as their biggest barrier to implementing and scaling AI.

Evaluating Microsoft’s AI Solutions

Microsoft is bringing the full power of Artificial Intelligence to more people and businesses with its constant AI innovations. With capabilities that allow users to work smarter, Microsoft AI unleashes new levels of creativity, connectivity, productivity, and intelligence via Microsoft Copilot.

Today, this everyday AI companion is facilitating people across industries to harness the power of AI in their day-to-day lives. With unified AI capabilities, Copilot streamlines access to AI assistance from anywhere in the world. Several new Copilot innovations are underway, such as:

  • GPT-4 Turbo will allow Copilot to generate responses using OpenAI’s latest model. This will help users tackle more complex and longer tasks. Similarly, Deep Search will harness the power of GPT-4 to deliver optimized search results for complex topics.
  • The new DALL-E 3 Model will enable users to use Copilot to create images that are even higher quality and more accurate to the prompt with an updated DALL-E 3 model.
  • The inline Compose with rewrite menu will allow Microsoft Edge users to select the text they want to change on a website and ask Copilot to rewrite it for them.
  • Multi-Modal with Search Grounding will combine the power of GPT-4 with vision with Bing image search and web search data to deliver better image understanding for user queries.
  • Code Interpreter will enable users to perform complex tasks such as more accurate calculations, coding, data analysis, visualization, math, and more.
  • Video understanding and Q&A that allows users to summarize or ask questions about a video that they are watching in Edge.
  • Azure AI will empower developers with capabilities to build intelligent apps at scale, simplifying model operations and accelerating Artificial Intelligence innovation.

Assessing Google’s AI Solutions

Google is leaving no stone unturned in exploiting the power of Artificial Intelligence (AI). With the mission to organize and make information universally accessible and useful, Google is integrating several new AI capabilities across its broad portfolio. From research to product integrations, cybersecurity to search, the company is driving innovation and making AI technologies an integral part of daily lives. Some of the remarkable advancements of Google AI include:

  • Google’s first and most capable AI model, Gemini, is built from the ground up for multimodality and is poised to integrate reasoning across text, images, video, audio, and code.
  • Imagen 2, an advanced text-to-image technology, delivers high-quality, photorealistic outputs that are directly aligned to user prompts, generating lifelike images by using the natural distribution of training data.
  • Gemini, earlier Bard which is Google’s conversational AI chatbot, has expanded to new locations and languages, enabling users to brainstorm ideas, spark creativity, and accelerate productivity.
  • Google Quantum AI has crossed another breakthrough as it can reduce errors by increasing the number of qubits – the basic unit of quantum information that can take on richer states that extend beyond just 0 and 1.
  • Duet AI allows developers to build, deploy, and operate applications faster and more efficiently throughout the software development life cycle.

Comparing Microsoft AI vs. Google AI

As new AI capabilities emerge, Microsoft and Google are driving painstaking efforts to stay at the leading edge of the technology. Here’s a side-by-side comparison of the different Microsoft and Google AI chatbots and assistants:

Microsoft AI

Google AI

Developer Assistants

GitHub Copilot offers developers AI-based suggestions in real-time, allowing them to improve collaboration, code quality, and security. Google Duet, powered by Google foundation models, offers AI code assistance and troubleshooting, enabling developers to expedite coding and deploy to production faster.

Enterprise Chatbot

Microsoft Copilot transforms workforce productivity by automating repetitive tasks, summarizing information, and curating emails and meeting minutes. Bard for Google Workspace enhances employee efficiency by offering real-time suggestions, minimizing manual tasks, and even drafting emails or documents.

Web Assistants

AI-powered Bing search engine and Edge browser offer improved search results that include more complete answers, a new chat experience, and the ability to generate content. Google Search Generative Experience offers more information and context to searches, allowing users to understand a topic faster, uncover new viewpoints, and get things done more easily.

Traverse the AI Journey with Caution

As the Artificial Intelligence (AI) battle intensifies, both Microsoft and Google offer a rich and extensive portfolio of AI solutions, with innovations constantly underway. For instance, Google’s Circle to Search feature will enable users to search for anything on their phone with a simple gesture — without switching apps. Similarly, Microsoft’s Copilot Pro will provide users access to AI-powered features inside Office apps like Word, Excel, and PowerPoint with priority access to the latest OpenAI models and the ability to build their own Copilot GPT.

While the potential economic impact and innovations by companies like Microsoft and Google are significant, business leaders and decision-makers must dive deep into the use cases that are best positioned to drive value. They must evaluate the possible return on investment, be pragmatic about the time to value, and embrace implementation best practices. They must also carefully gauge (and compare) the capabilities of Microsoft AI and Google AI and choose what makes the most sense for their business.

Want to make the most of Artificial Intelligence? Explore Synoptek’s Artificial Intelligence Consulting Services today!

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