Blog: Cloud

Why Advertising & Media Companies Are Using a Multi-Cloud Approach

August 28, 2017 - by Synoptek

To differentiate from the competition, today’s savvy advertising and media companies must deliver data to their customers consistently and quickly, usually in accordance to a Service Level Agreement (SLA). Quality and speed of service defines success for customers, employees, and partners alike. But how can today’s advertising and media companies meet this service challenge amid security, performance, customer experience, agility, and risk control concerns and without breaking their budget? For many, the solution is interconnecting multiple clouds. An interconnected cloud strategy allows organizations to address performance and scale challenges by providing a flexible, direct network connection to multiple cloud services globally.

Case Study: Metamarkets, a multi-cloud approach 

Metamarkets, the leading provider of interactive analytics for programmatic marketing, serves customers such as Twitter, AOL, and LinkedIn, enabling these companies to drive business performance through intuitive access to real-time information. Metamarkets’ customers depend on service reliability and speed to make informed advertising decisions in real-time. When Metamarket’s cloud service provider, Amazon Web Services (AWS), went down, so did Metamarkets’ service to their high-profile customers — causing a ripple effect of lapsed Service Level Agreements (SLAs). The solution was obvious to Metamarkets. The best way to assure continuous service in the event of another AWS outage was to create a multi-cloud solution such that failure at AWS would result in failover to the other cloud provider with no lapse in client service levels.

While it was possible to create an on-premise solution using their own hardware to create a redundant solution between multiple cloud providers, Metamarkets had decided from the beginning to pursue a complete cloud strategy that would avoid the expense of owning and managing their own hardware. As they began to discuss their challenge with other cloud providers, the folks at Google suggested that they speak with Synoptek about their Managed Performance Hub solution, which combines the world-class data centers and highest bandwidth connectivity available from Equinix with the most highly rated network management services from Synoptek.

Selecting to add Google as their second cloud provider allowed Metamarkets to easily mix public and private cloud solutions as they needed to without investing in any on-premise hardware. The possibility of future lapses in service to Metamarkets clients was all but eliminated.

The combination of Synoptek working with AWS, Google, and Equinix provided Metamarkets with customer-satisfying reliability, redundancy, and performance at a lower cost owning and managing on-prem.

Metamarkets was impressed by

  • They were impressed by the two-day deployment by Synoptek’s engineers.
  • They were impressed with the response time from Synoptek on any inquiries.
  • They were impressed with the cost savings realized by deploying the Managed Performance Hub.
  • They were impressed by the way the Managed Performance Hub increased the performance of their network and content delivery overall.
  • They were impressed with how seamlessly the Managed Performance Hub failed over from AWS to Google and back. This was well beyond the level of reliability they were seeking!
  • They were impressed with the tools available to them to monitor, evaluate, and manage a hybrid solution.

Focus on your business 

As Metamarkets discovered, the interconnected cloud approach addresses the multi-faceted service delivery challenge facing businesses today, which include:

  • Cloud Security — In the security arena, hybrid cloud help to enable secure, direct cross-connections to your locations, partners, and service providers as well as the ability to add additional security wherever it is needed.
  • Control, reliability, and service delivery speed — In this setup, businesses can have low-latency access to data via multiple cloud workloads even as data remains under their control; scale bandwidth; move network deployments closer to your customers to reduce latency; and incorporate new information sources from best-of-breed cloud providers.
  • Risk Mitigation — As far as risk control, interconnected clouds provide data sovereignty and can be set up to establish data control systems in your hub to instrument your data supply chain and monitor registered data sources.

These benefits are enabled through an architecture that is simpler than most current setups, with fewer connections and single topology. In addition, through divestment of long-term fixed costs, an interconnected cloud setup allows an enterprise to reinvent itself as needed. What does all this mean to decision-makers challenged by digital transformation? Simply put, interconnected clouds provide the end-to-end speed, flexibility, and power to let companies focus on their business.

Learn more about the benefits of interconnecting clouds, speak with Synoptek’s Cloud Architects today.

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