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Home / Insights / Case Studies / Managed IT Services Enable a Non-profit Online Marketplace to Improve Performance of the E-commerce Site and Hit $1 Billion in Online Sales
April 4, 2022 - by Synoptek
The non-profit e-commerce marketplace was rapidly growing, achieving almost $1 million in sales per day. Yet, their e-commerce system was over 15 years old, and the organization was supported by a small, 3-person team. This led to several challenges in evolving the design and functionality of the platform to keep up with the pace of the business.
Although the client was growing rapidly, the technology infrastructure was not scaling at the same pace. They did not have the required skills in-house to evolve their platform, and the absence of a modern mobile application made matters worse. Looking at the future growth perspective, the e-commerce client was seeking opportunities to modernize their website, ensure scalability and usability, increase performance, and reach new markets.
With this motivation, the client connected with Synoptek to achieve 5 key objectives:
Since the beginning of the engagement, Synoptek spent valuable time engaging with the e-commerce team to analyze the marketplace and understand existing code to arrive at the most accurate level of effort required to meet their objectives as well as to allow them to scale and modernize their current platform. We also curated a 5x5x5 vision for the client, which meant 5x revenue over 5 years executing 5 key strategies, which included:
After only 9 months, the new platform was launched. The impact was dynamic and immediate. Using the platform, seller employees were learning digital skills and using simple yet powerful templated interfaces that allowed them to merchandise items and post to the site with ease.
The delivery of technical and non-technical strategies by Synoptek helped in elevating the performance and functionality of the client’s website, both in terms of revenue and community impact.
Our integrated, best-of-breed approach has helped the e-commerce client to re-architect the existing site, move to a more advanced development stack, and redesign the entire look and feel. They could build on their website, enable seamless integration with major search engines, and leverage external systems and capabilities to meet specific needs – in just a matter of 9 months. Today, buyers are able to enjoy an improved shopping experience and sellers are able to easily list their items.
Thanks to the complete redesign and modernization of their existing website, the delivery of Managed Azure Cloud Services, and the implementation of the Azure analytics reporting platform, the client is growing 40-50% per year.