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Home / Insights / Blog / Mid-Market Benchmarking Study: How Pinnacle Software Product Companies Strengthen Their Tech Infrastructure
August 23, 2022 - by Synoptek
As customer expectations and operating environments continue to evolve and disrupt businesses, strengthening the underlying technology infrastructure has become imperative to the success of software product firms. Today, technology is not just a tool to improve efficiency, but a key lever to drive growth. However, despite realizing the importance of adopting and implementing modern technology, most software product organizations lack a well-defined, enterprise-wide technology strategy and end up making investments that do not share common goals.
A recent mid-market benchmarking study conducted by the Everest Group and Synoptek revealed the different strategies Pinnacle software product companies use to strengthen their tech infrastructure. Read on as we uncover the top ways in which you can make your technology strong enough to overcome challenges.
The survey evaluated how companies across different industries use technology to drive growth. While a few enterprises seem to have cracked the code to achieve superior business outcomes through advanced technology capabilities, many others lacked key enablers. Although software product companies surpass other industries when it comes to the overall outcomes achieved from IT transformation initiatives, when it comes to improving their competitive positioning and delivering a superior customer experience using technology, they face plenty of challenges. These include:
As you navigate the process of strengthening your tech infrastructure, challenges such as persistent talent scarcity or inadequate internal resources that are needed to meet the skill requirements for technology transformation are sure to come your way. This may directly or indirectly impact the success of your technology transformation initiatives. With tech investments not yielding the desired returns, Pinnacle software product companies tend to embrace certain best practices to achieve desired outcomes and drive investments in a way that enables the greatest speed and impact. Let’s discuss the tactics that you must implement for success:
As software product companies look to improve their cybersecurity posture, optimize operations and costs, facilitate digital experiences for customers and enable remote working at scale, they need to consider strategy considerations and solution levers to achieve the desired outcomes.
Whether you want to make incremental changes to your tech infrastructure or drive major transformations, Synoptek can help you leverage technology as a strategic differentiator and help guide you to success. Contact us today!
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