If there is one thing that is common between businesses across geographies and industries, it is real-time communication. Whether it is to allow employees to share ideas and work together or for remote workers to get immediate assistance from experts, customer service executives to respond to queries or maintenance personnel to address equipment issues – real-time communication has become an integral aspect of businesses today.
To be able to run a business smoothly, empower employees, and meet the need of customers, organizations of all sizes are adopting SaaS-based real-time communication platforms to get ahead.
What is Real-Time Communication?
As customers begin to expect instant gratification from the brands they purchase products and services from, real-time communication delivers the immediacy that customers have come to expect from businesses. Real-time communication (RTC) refers to any communication that happens between two (or more) individuals in real-time – with minimal latency and without transmission delays. Some examples of real-time communication include landline phones, mobile calls, instant messaging, VoIP, and video conferencing.
A peer-to-peer mechanism of communication, real-time communication tools enable employees to communicate with each other – regardless of where they are located geographically. Real-time communication is a perfect combination of video and audio technology, and allows employees to connect in real-time to collaborate, work on documents, resolve customer or business issues, and keep in touch with each other.
The Advantages and Disadvantages of Online Communications
In today’s world where information must be shared quickly, decisions must be made swiftly, products have to be developed rapidly, and customer queries have to be solved instantly, the advantages of online communications are numerous:
- It enables employees from across the world to communicate with each other 24×7 and share ideas or solve problems quickly.
- It is a cost-effective way of getting several people from different locations to attend meetings and conferences – without having to spend time or money on travel, and accommodation.
- It allows employees to enjoy flawless, uninterrupted connectivity using any device of their choice.
- It ensures a smooth flow of information between employees working at different levels, thereby enhancing productivity and efficiency.
- It allows decision-makers to make quick decisions to promote new services, strengthen bonds with customers, and achieve long-term competitive advantage.
Although online communication has completely transformed how employees communicate and how customers are responded to, it also brings some disadvantages:
- Users who are not tech savvy often find it challenging to make the most of online communication tools.
- Poor internet connection can cause several delays in messages being sent/received that delays decision-making.
- In the absence of physical face-to-face communication, the chances of misunderstanding or misinterpretation are high.
- Too many messages sent can lead to information overload – making it overwhelming for users to act.
How Real-Time Communication Tools Solve This
Modern real-time communication tools offer capabilities that aim to overcome all the issues associated with online communication. Offering a unified hub for enterprise-wide communication and collaboration, they make it easy for employees to chat, get into a meeting, call peers, and collaborate on documents – using a single interface. With real-time communication tools, you can:
- Make clear, reliable, and real-time calls to anyone in the organization
- Organize (and attend) meetings and conferences inside or outside the organization
- Choose from a range of third-party services or build custom apps to meet unique communication needs
- Make the most of modern capabilities and features as they get released
- Enjoy uninterrupted, secure connectivity with near 100% uptime and availability
7 Reasons Why You Need Real-Time Communications Services
Given the significance of real-time communication, several managed services providers offer cloud-based RTC services to meet the needs of modern businesses. These services range from consolidating legacy voice infrastructure and modern VoIP networks into a native experience to offering modern features that make communication seamless and interruption-free.
Modern real-time communication services make use of hybrid models to improve performance, enhance functionality, and lower the total cost of deployment. Here are 5 reasons why you need real-time communication services:
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Seamless Communication:
Enjoy better communications availability and uptime and allow employees to have uninterrupted conversations with teams and improve productivity.
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Optimized Business Operations:
Focus on aspects of the business that really matter rather than on implementing and managing communication systems.
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24×7 Service Desk:
Have access to a 24×7 service desk and get instant workarounds and solutions to any communication problems or incidents users are facing.
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Maintenance:
Always stay updated with the latest version, without having to worry about upgrades, backups, or security and maintenance issues.
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Modern VoIP Technology:
Make the most of modern VoIP innovations to transform the way employees communicate while leveraging features delivered on promises of enhanced productivity, better connectivity, and scalable flexibility.
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Streamlined Service:
Have a single provider manage all communication hardware and applications – from consolidating applications to modernizing legacy systems and more.
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SaaS-Based Model Options:
Leverage a range of services offered in a SaaS-based model to reduce costs of procuring and maintaining costly communication infrastructure while streamlining day-to-day operations.
Set the Foundation of Seamless Enterprise Communication
As businesses expand beyond boundaries, competition gets intense, customer demands have to be met in time, and data-driven decisions have to be taken quickly and efficiently. Investing in real-time communication tools and platforms and partnering with a managed services provider who can provide effective real-time communication services is a great way to set the foundation of seamless enterprise communication. It is only when employees can effectively collaborate and communicate that they can contribute to faster decisions, better customer experience, and enhanced revenue.
Ready to discuss the real-time communication service options available to you? Contact an expert at Synoptek today.
