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Home / Insights / Blog / The Advantages of Real-time Communication
June 16, 2020 - by Synoptek
If there is one thing that is common between businesses across geographies and industries, it is real-time communication. Whether it is to allow employees to share ideas and work together or for remote workers to get immediate assistance from experts, customer service executives to respond to queries or maintenance personnel to address equipment issues – real-time communication has become an integral aspect of businesses today.
To be able to run a business smoothly, empower employees, and meet the need of customers, organizations of all sizes are adopting SaaS-based real-time communication platforms to get ahead.
As customers begin to expect instant gratification from the brands they purchase products and services from, real-time communication delivers the immediacy that customers have come to expect from businesses. Real-time communication (RTC) refers to any communication that happens between two (or more) individuals in real-time – with minimal latency and without transmission delays. Some examples of real-time communication include landline phones, mobile calls, instant messaging, VoIP, and video conferencing.
A peer-to-peer mechanism of communication, real-time communication tools enable employees to communicate with each other – regardless of where they are located geographically. Real-time communication is a perfect combination of video and audio technology, and allows employees to connect in real-time to collaborate, work on documents, resolve customer or business issues, and keep in touch with each other.
In today’s world where information must be shared quickly, decisions must be made swiftly, products have to be developed rapidly, and customer queries have to be solved instantly, the advantages of online communications are numerous:
Although online communication has completely transformed how employees communicate and how customers are responded to, it also brings some disadvantages:
Modern real-time communication tools offer capabilities that aim to overcome all the issues associated with online communication. Offering a unified hub for enterprise-wide communication and collaboration, they make it easy for employees to chat, get into a meeting, call peers, and collaborate on documents – using a single interface. With real-time communication tools, you can:
Given the significance of real-time communication, several managed services providers offer cloud-based RTC services to meet the needs of modern businesses. These services range from consolidating legacy voice infrastructure and modern VoIP networks into a native experience to offering modern features that make communication seamless and interruption-free.
Modern real-time communication services make use of hybrid models to improve performance, enhance functionality, and lower the total cost of deployment. Here are 5 reasons why you need real-time communication services:
Enjoy better communications availability and uptime and allow employees to have uninterrupted conversations with teams and improve productivity.
Focus on aspects of the business that really matter rather than on implementing and managing communication systems.
Have access to a 24×7 service desk and get instant workarounds and solutions to any communication problems or incidents users are facing.
Always stay updated with the latest version, without having to worry about upgrades, backups, or security and maintenance issues.
Make the most of modern VoIP innovations to transform the way employees communicate while leveraging features delivered on promises of enhanced productivity, better connectivity, and scalable flexibility.
Have a single provider manage all communication hardware and applications – from consolidating applications to modernizing legacy systems and more.
Leverage a range of services offered in a SaaS-based model to reduce costs of procuring and maintaining costly communication infrastructure while streamlining day-to-day operations.
As businesses expand beyond boundaries, competition gets intense, customer demands have to be met in time, and data-driven decisions have to be taken quickly and efficiently. Investing in real-time communication tools and platforms and partnering with a managed services provider who can provide effective real-time communication services is a great way to set the foundation of seamless enterprise communication. It is only when employees can effectively collaborate and communicate that they can contribute to faster decisions, better customer experience, and enhanced revenue.
Ready to discuss the real-time communication service options available to you? Contact an expert at Synoptek today.
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